![](https://designedbycg.co.uk/wp-content/uploads/2023/07/Beauty-and-the-media-website-1024x819.jpeg)
Creative and Technical – Website
As promised in my last post Production Block 1, I have designed ‘Beauty and the Media’ website, click here to view it.
Shown above is an overview of the website, it has been populated with my graphics within a WordPress template. The header allowed me to have mp4 media, this is what I was looking for, so I have created an After Effects animated short, an introduction to the site. The animation was planned in Illustrator, I used my iPhone to film my nieces who meet the target audience age range, I am reaching out to. The branding is working alongside my social media and email campaign.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/Illustrator-plan-1024x501.png)
Structure planned in Illustrator with some graphics.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/Overview-from-portfolio.png)
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/After-Effects-header-1024x634.png)
Website media header in After Effects, where I added additional graphics
The site also shows snapshot insights, through infographics to encourage further inquiry by both the target audiences the 18-25 year-olds and brands.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/Website-Infographics-1024x687.png)
The image of the girl with the phone is my niece, I used the effect to emulate pixels in relation to digital media. I have also got an email address for people to get in touch about the topic. Within the Insights (my blog) on this site, I have added the good-cause awareness campaign concepts with explanations.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/neice-with-effect-1024x648.png)
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/Website-1024x736.png)
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/BATM-billboard-1024px.jpg)
Out-of-Home Campaign
The OOH awareness campaign is simple, it is to evoke curiosity, using the tagline from the viral campaign and to push #brandsunfiltered. Changing people’s habits is complex but starting the conversation on the topic and promoting a positive message is a starter for 10.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/BATM-billboard-portrait-2-1024px.jpg)
Similar to the hoarding design, this bus shelter billboard poster advert is re-formatted to size with the addition of ‘Brands react to consumer behaviour, let’s talk on social media’.
![](https://designedbycg.co.uk/wp-content/uploads/2023/07/BATM-bus-advert-1024x606.png)
The OOH awareness campaign continues on bus space adverts taking the campaign from digital media to the streets.
Words 299