Designair is a value brand that was specifically designed to be sold in B&Q DIY stores throughout the UK. I was tasked with designing the logo and packaging. The Designair range of cooker hoods and accessories. The client behind this also wanted packaging design for other appliances including ovens, hobs, microwaves and refrigeration.
The logo for the cooker hoods was designed to emulate the look of air movement. The name was already decided upon by the client. Then the packaging was designed and artwork sent to China for print.
Please see here examples of the value range on display.