Brief
To create various creative adverts for Pickering Lifts that stood out from the norm, to be used for publication. Without any photographs of the lifts a creative visual solution had to be resolved.
Solution
The idea was to come up with a theme that could be used across a series of 3 separate adverts. I came up with the headlines and pay off lines followed by using outlined illustrations that were scanned in and then coloured in Photoshop layers to make it look like a watercolour. The headline typography had to look hand-drawn to compliment it. This was done to make the ads stand out and to give it a more personal touch. The body copy for adverts was supplied for me to drop in.
