Brief
The Discover Finance identity was created for a company I used to work for, they wanted a logo for one of their sub brands, they required a fresh, modern look and feel. For digital use only, the main use of the new brand identity was for a new website, IOS and Android App and for digital campaigns via email and web banners.
Solution
To make a finance company look and feel friendly and professional. Sketching out a few scamps (ideas) and then working them up for the final design drawn using Adobe Illustrator.
Here are a fews examples of the alternatives, I worked on at the time…
When the logo design was approved, I went to work on the UI design of the website and app, once I had the wireframes from our developers.
Email campaigns were used to promote the launch of the website.
